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Etui Guess 4G Big Metal Logo na iPhone 6.7″ Pink (GUPHL4GMGPI)
Etui Guess 4G Print Strap na iPhone 14 Pro Black (GUOHCP14LH4STK)
Etui Guess 4G Print Strap na iPhone 14 Pro Brown (GUOHCP14LH4STW)
Etui Guess 4G Print Strap na iPhone 14 Pro Pink (GUOHCP14LH4STP)
Etui Guess 4G Stripe na iPhone 6.1″ Blue (GUPHM4GDBL)
Etui Guess 4G Stripe na iPhone 6.7″ Blue (GUPHL4GDBL)
Etui Guess Flower Strap na iPhone 14 Pro Blue (GUOHCP14LHFLSB)
Etui Guess Saffiano na iPhone 6.1″ Gold (GUHCP12MSAPSLG)
Etui Guess Translucent Pearl Strap na iPhone 14 Pro Black (GUHCP14LHGCOHK)
Etui Guess Translucent Pearl Strap na iPhone 14 Pro Pink (GUHCP14LHGCOHP)
Etui Guess Translucent Pearl Strap na iPhone 14 Pro Purple (GUHCP14LHGCOHU)
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.