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Torba 10″ Guess 4G UPTOWN Szara/Grey (GUTB104GG)
Torba 10″ Guess GUTB10NTMLBK 10″ Czarny /Black Nylon Triangle Logo
Torba 10″ Guess Nylon Triangle Logo Różowy /Pink (GUTB10NTMLLP)
Torba 10″ Guess Quilted Tablet Bag Różowa/Pink (GUTB10QLPK)
Torba 16″ Guess Saffiano Black (GUCB15TBK)
Torba 16″ Guess Torba 4G Big Logo Różowy /Pink (GUCB15G4GFPI)
Torba 16″ Guess Torba 4G Uptown Brąz/Brown (GUCB15G4GFBR)
Torba 16″ Guess Torba 4G Uptown Szary/Grey (GUCB15G4GFGR)
Torba 16″ Guess Torba Nylon Triangle Logo Niebieski /Blue (GUCB15NTMLLB)
Torba 16″ Guess Torba Saffiano Script Różowy/Pink (GUCB15PUSASPI)
Torba 16″ Guess Torba Saffiano Script Złoty/Gold (GUCB15PUSASLG)
Torba 19 x 11.5 x 2 cm Guess G Cube Stripes (Bag) Brown (GUWBHGCFSEW)
Torba 19 x 11.5 x 2 cm Guess G Cube Stripes (Bag) Pink (GUWBHGCFSEP)
Torba 7″ Guess Saffiano Script Handbag Black (GUWBRSAVSBK)
Torba 8″ Guess 4G Uptown Brown (GUTB84GB)
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.