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Etui do iPhone 12 mini Karl Lagerfeld Silicone Stack Logo Różowy/Pink (KLHCP12SSTKLTLP)
Etui do iPhone 12 Pro Max Karl Lagerfeld Silicone Stack Logo Różowy/Pink (KLHCP12LSTKLTLP)
Etui do iPhone 12 Pro Max Karl Lagerfeld hardcase Silicone Choupette Biały/White (KLHCP12LSLCHWH)
Torebka 6,1″ Guess na telefon 4G Metal Logo Szary/Grey (GUHCP12M4GPSGR)
Torebka 6,1″ Guess Saffiano Złoty/Gold (GUHCP12MSAPSLG)
Torebka 6,1″ Guess Saffiano Czarny/Black (GUHCP12MSAPSBK)
Torebka 6,7″ Guess Saffiano Złoty/Gold (GUHCP12LSAPSLG)
Torebka 6,7″ Guess Saffiano Czarny/Black (GUHCP12LSAPSBK)
Etui do iPhone 12 mini Guess hardcase 4G Big Metal Logo Brązowy/Brown (GUHCP12S4GMGBR)
Etui do iPhone 12 mini Guess hardcase 4G Stripe Szary/Grey (GUHCP12S4GDGR)
Etui do iPhone 12 mini Guess hardcase 4G Stripe Brązowy/Brown (GUHCP12S4GDBR)
Etui do iPhone 12 | 12 Pro Guess Czarny/Black hardcase Saffiano Chain
Etui do iPhone 12 | 12 Pro Guess Black hardcase Metal
Etui do iPhone 12 | 12 Pro Guess Transparent hard case Glitter 4G Big Logo
Etui do iPhone 12 | 12 Pro Guess Różowy/Pink hard case Glitter 4G Big Logo
Etui do iPhone 12 | 12 Pro Guess hard case Glitter 4G Big Logo
Etui do iPhone 12 | 12 Pro Guess Czerwony/Red hard case Peony Collection
Etui do iPhone 12 | 12 Pro Guess Różowy/Pink hard case Peony Collection
Etui do iPhone 12 | 12 Pro Guess Fuksja/Fushia hard case Peony Collection
Etui do iPhone 12 | 12 Pro Guess Srebrny/Silver hardcase 4G Big Liquid Glitter
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.